Tracking back evolution, I thought of specifically looking at how human beings have managed to get over their fears and shift the source of anxiety. Back in the days of being partial monkeys, men highly depended on natural elements to satiate their basic needs. That was the purest form of life which seems quite beyond someone’s imagination at this point of life. As time passed, ways of leading a life transformed due to the growth of population and introduction of newer elements of nature. We drastically drifted from relaying on the jungle to chopping down parts of it to set up our own little fields. Everything right from the set of believes to set of skills required to survive through changed. While the cavemen worshiped the natural elements such as the trees in the forest, sun, wind and water, the agrarian society men picked water, sun and their own equipments of farming as their set of deities. That’s when festivals such as Sashtra Pooja were introduced which was practised by men to pay respect to their weapons/equipments. The trees of the forest went out of the concern list due to mere convenience. In the Industrial economy, again the context of survival transmitted from deferred outcome (farming) to instant gratification (industrial produce), hence the shift in the set of deities from natural elements to technology.
The context of survival is exactly what moulded our set of believes and gave birth to different sources of anxiety. Cavemen depended on and co-existed with the nature, they believed everything had a spirit. The farmer also depended on natural sources of energy but his needs had evolved from feeding himself to clothing himself along with feeding. The factory worker had nothing to do with any of the above but depended on the large scale machine that fetched him a living. As we drifted away from purity, we rewrote our set of believes, we redefined our set of needs and we also very conveniently switched over the ultimate source to entrust our lives.
Religion is a mere source of the belief in and worship of a superhuman controlling power, majorly manipulated by our set of wants. As we evolved from stage zero to stage three, elements that controlled our living kept evolving too. Today, we have complete disregard for the resources that have no direct impact on our luxurious lives. Now we know why deforestation is on a rise, pollution levels are shooting high up and drinking water will soon run out.
Right from worshipping trees to setting up idols that are expected to save humanity from every small or big calamity, we have always feared the one that holds the ultimate control over our existence. ‘God’ has taken multiple forms based on the elements of dependency and that’s the very reason for the classification of people based on communities and for the rise of multiple religions. It’s basic human nature to not agree with the ones who hold a different opinion, clashes are bound to happen.
Talking about the current scenario, when tangible elements are no more a source of dependency then why will the notion of a superior presence be tangible? Intangible sources of energy like Karma and law of attraction have been existing for ages yet seem to be the most relevant in today’s day and age due to the drastic drift towards a digital/service economy. Clearly context and convenience go hand in hand.
PS: This post is not meant to be offensive but is for the readers to contemplate just a little. Hope you had a good read 🙂
Prologue:
My Trips Travel, an innovative player in the realm of app-based travel, recognized the need to refine their marketing strategies, particularly in showcasing their unique proposition of personalized travel experiences.
Interlude:
With a keen understanding of their audience's preferences, we crafted targeted campaigns illustrating the transition from generic vacations to bespoke journeys, strategically enlisting influencers to drive traffic and generate interest in the MyTrips platform.
Epilogue:
Our collaborative efforts bore fruit, evident in the significant uptick in user engagement metrics, boosted conversions, and a noteworthy surge in app downloads. This success underscores the pivotal role of personalized marketing in reshaping perceptions and driving growth in the competitive travel industry landscape.
Prologue:
Al Jaber Travels sought our expertise to overhaul their marketing strategies. Recognizing their aim to broaden their audience and boost engagement, we focused on crafting a tailored approach. Given the linguistic preferences of their target audience and the importance of visual content, we prioritized creating Arabic content and captivating video reels to elevate their online visibility.
Interlude:
Drawing on our proficiency in social media marketing, we developed a comprehensive strategy for Al Jaber Travels. This encompassed targeted campaigns across diverse platforms, thematic initiatives to grab attention, data-driven methods for optimizing ad effectiveness, crafting compelling Arabic content to resonate with their audience, and producing visually stunning video content to showcase travel destinations, all aimed at driving heightened traction and user interaction.
Epilogue:
Our integrated strategy ensured Al Jaber Travels maintained a steady presence across digital platforms, effectively conveying their brand narrative and attracting potential travelers. Through our efforts, their social media follower count surged, and lead generation witnessed a significant boost, marking a successful outcome for our collaboration.
Prologue -
Gulshan One29, a pioneering mall initiative in Noida, envisioned a distinctive positioning. Recognizing the evolving needs of today's generation, we tapped into the growing culture of a 'third space,' seamlessly blending professional necessities with personal entertainment.
Interlude -
Extensive primary research and interviews in Noida validated our strategy. Insights gleaned from the community reinforced our vision, aligning perfectly with the changing preferences of the local populace.
Epilogue -
Bridging the online and offline realms, Gulshan One29's unique identity extended seamlessly. Engaging online content showcased the mall as the ultimate 'third space,' fusing work and leisure. Offline activations, including community events, workshops, and collaborative spaces within the mall, strengthened its position as a dynamic hub catering to diverse needs. This comprehensive approach, backed by local insights, solidified Gulshan One29's identity as a transformative 'third space' in Noida.
Prologue:
Web Task Force curated a three-video series for Future Generali, emphasizing the trust a child has in their father and the security provided. The campaign's simplicity and voiceovers allowed for universal understanding and dubbing flexibility.
Interlude:
Captured over three days with a crew of 60, the series utilized high-quality cameras and top-notch technical support. This ensured not only visually appealing content but also facilitated seamless dubbing, making it accessible across diverse linguistic audiences.
Epilogue:
The campaign successfully conveyed the message of trust and protection linked with Future Generali. The combination of a voiceover-driven narrative, advanced cameras, and robust technical support contributed to the campaign's broad appeal, establishing Future Generali as a trusted partner for securing the future.
Prologue -
When LG entrusted us with crafting their online presence in Kerala, we embarked on a journey to seamlessly blend into the state's unique culture. The idea was simple - create content that speaks the language of the people, resonates with their daily lives, and feels like home.
Interlude -
Surprisingly, the world's largest consumer electronics company had just one official social media handle for India. Understanding India's cultural diversity, we embraced micro-targeting, tailoring campaigns to specific demographics. Our focus was on creating engaging content around local cinema, music, and cultural events, including regular polls, quizzes, and memes.
Epilogue -
With targeted campaigns, especially during the summer season, we elevated LG's digital presence in Kerala. Tagline series like "Inni ellam nottavum Pettayilekku" and "Coolavum Keralam!" were designed for specific product launches, fostering a strong connection with the local audience. Our creative approach, blending nativity with global standards, garnered appreciation and established LG as a prominent brand in the Kerala digital landscape.
Prologue -
Gulshan Homes, a key player in Noida's realty, sought our expertise for a robust marketing strategy. Acknowledging their luxury positioning, we identified a crucial need to spotlight 'holistic living.' Our role as marketing partners extended beyond design, encompassing consumer research and strategic insights.
Interlude -
Leveraging consumer research insights, we crafted a nuanced content strategy, optimizing its impact on platforms like whitepapers and LinkedIn. Personifying each attribute, we curated experiences across digital and physical channels, ushering in a holistic perspective. This strategic approach not only enhanced Gulshan Homes' credibility but also fortified trust.
Epilogue -
Our marketing partnership reshaped Gulshan Homes' narrative. Integrating luxury and holistic living seamlessly, our crisp and thoughtful strategy focused on connecting with the consumers and their problems were addressed thus setting a new standard for excellence.
Prologue -
Vaan Mobility, a category pioneer, aimed to establish a prominent presence in the Indian e-bike industry. With a robust vision and commendable product specifications, Vaan set out as an early entrant with high-grade Italy designs, emphasizing a commitment to comfort and environmental consciousness.
Interlude -
In crafting Vaan's distinct persona, the focus was on positioning the brand as the epitome of comfort and eco-consciousness. The strategy centered on molding Vaan into a young, relatable brand, fostering a connection and desire among consumers.
Epilogue -
Executing the strategy, dynamic reels became the centerpiece, showcasing the comfort and style of Vaan bikes. These reels seamlessly wove a visual narrative, capturing the essence of the brand and resonating with the target audience. Simultaneously, a catchy design language permeated all campaigns, creating a cohesive and memorable brand image. Vaan Mobility emerged not just as an e-bike but as a lifestyle choice—a young, relatable brand that cares for the planet.
