For a very long time, I have been told that my understanding of things are slightly different than what it is supposed to be. I am asked to change my attitude and not to be so cut throat but I seem to have not improved at all. The ever growing societal expectations have lead me develop an aversion to the prescribed way of living. Like most of my blogs, this is also about the fact of humans wanting to/expected to be like other humans. I am supposed to perceive things in a certain fashion. I am an outcast if I don’t believe in something that the mass agrees on. The act of being tied down by a certain set of perceived values and traditions is not at all desirable to me. How am I any different if I don’t choose to look at an idol and place a list of wishes?
Talking about religion, I might be inviting haters but hey, someone needs to talk about it. Religion is nothing but fiction. God is nothing but fear. We take a dip in the holy river to wash off our sins. That’s great coz I was planning a murder (not really). Tie a couple of threads around the bark of the holy tree and the lord shall bless you with a child. Great, whatever happened to Biology. I don’t know whether or not to believe in any of this but am I allowed to take some time and choose my preferred side? Nope, no one gets to pick, a human is ought to be religious.
Hindu mythology has quite a few unreasonable rituals and traditions yet it is commendable to see how each of these rituals have a biased individual reasoning. The generation before us was all about nodding heads, they were spoon fed to be disciplined and well mannered while we are being spoon fed to be full of ourselves and follow our dreams. The previous generation feared the state of poverty since they spent most of their life struggling for three meals a day and our generation is born with low fat milk, high protein cereals and high fibre cookies. The context of survival has transformed over a period of time then why is it surprising to see a shift in the set of believes? Everyone seems to think of their generation as the most ideal but we are all slightly evolved yet devolved compared to the previous generation. It is the environment, progressive mindset and fairly accepting society which are responsible for this gradual transition.
The above mentioned set of rituals and traditions were probably initiated for the most sensible reason and were practised vigorously but with passing time and lack of documentation facilities and decreasing inquisitiveness in people, these practises became a set of mere do’s and dont’s which people started following blindly. In today’s day and age, technology has enabled even the monk chanting in the no network zone to question the wrong. With emergence of social media sites, people have got a platform to seek validation for their opinions and thoughts. At a juncture where each one of us is struggling to explore oneself and other unaccounted facets of life, our roots tend to weigh us down at times. This is exactly why the millennials prefer questioning and personalising their guide book to life based on their understanding on things.
With everything pacing so swiftly, will we be able to wisely differentiate between the right and the wrong?
Prologue:
My Trips Travel, an innovative player in the realm of app-based travel, recognized the need to refine their marketing strategies, particularly in showcasing their unique proposition of personalized travel experiences.
Interlude:
With a keen understanding of their audience's preferences, we crafted targeted campaigns illustrating the transition from generic vacations to bespoke journeys, strategically enlisting influencers to drive traffic and generate interest in the MyTrips platform.
Epilogue:
Our collaborative efforts bore fruit, evident in the significant uptick in user engagement metrics, boosted conversions, and a noteworthy surge in app downloads. This success underscores the pivotal role of personalized marketing in reshaping perceptions and driving growth in the competitive travel industry landscape.
Prologue:
Al Jaber Travels sought our expertise to overhaul their marketing strategies. Recognizing their aim to broaden their audience and boost engagement, we focused on crafting a tailored approach. Given the linguistic preferences of their target audience and the importance of visual content, we prioritized creating Arabic content and captivating video reels to elevate their online visibility.
Interlude:
Drawing on our proficiency in social media marketing, we developed a comprehensive strategy for Al Jaber Travels. This encompassed targeted campaigns across diverse platforms, thematic initiatives to grab attention, data-driven methods for optimizing ad effectiveness, crafting compelling Arabic content to resonate with their audience, and producing visually stunning video content to showcase travel destinations, all aimed at driving heightened traction and user interaction.
Epilogue:
Our integrated strategy ensured Al Jaber Travels maintained a steady presence across digital platforms, effectively conveying their brand narrative and attracting potential travelers. Through our efforts, their social media follower count surged, and lead generation witnessed a significant boost, marking a successful outcome for our collaboration.
Prologue -
Gulshan One29, a pioneering mall initiative in Noida, envisioned a distinctive positioning. Recognizing the evolving needs of today's generation, we tapped into the growing culture of a 'third space,' seamlessly blending professional necessities with personal entertainment.
Interlude -
Extensive primary research and interviews in Noida validated our strategy. Insights gleaned from the community reinforced our vision, aligning perfectly with the changing preferences of the local populace.
Epilogue -
Bridging the online and offline realms, Gulshan One29's unique identity extended seamlessly. Engaging online content showcased the mall as the ultimate 'third space,' fusing work and leisure. Offline activations, including community events, workshops, and collaborative spaces within the mall, strengthened its position as a dynamic hub catering to diverse needs. This comprehensive approach, backed by local insights, solidified Gulshan One29's identity as a transformative 'third space' in Noida.
Prologue:
Web Task Force curated a three-video series for Future Generali, emphasizing the trust a child has in their father and the security provided. The campaign's simplicity and voiceovers allowed for universal understanding and dubbing flexibility.
Interlude:
Captured over three days with a crew of 60, the series utilized high-quality cameras and top-notch technical support. This ensured not only visually appealing content but also facilitated seamless dubbing, making it accessible across diverse linguistic audiences.
Epilogue:
The campaign successfully conveyed the message of trust and protection linked with Future Generali. The combination of a voiceover-driven narrative, advanced cameras, and robust technical support contributed to the campaign's broad appeal, establishing Future Generali as a trusted partner for securing the future.
Prologue -
When LG entrusted us with crafting their online presence in Kerala, we embarked on a journey to seamlessly blend into the state's unique culture. The idea was simple - create content that speaks the language of the people, resonates with their daily lives, and feels like home.
Interlude -
Surprisingly, the world's largest consumer electronics company had just one official social media handle for India. Understanding India's cultural diversity, we embraced micro-targeting, tailoring campaigns to specific demographics. Our focus was on creating engaging content around local cinema, music, and cultural events, including regular polls, quizzes, and memes.
Epilogue -
With targeted campaigns, especially during the summer season, we elevated LG's digital presence in Kerala. Tagline series like "Inni ellam nottavum Pettayilekku" and "Coolavum Keralam!" were designed for specific product launches, fostering a strong connection with the local audience. Our creative approach, blending nativity with global standards, garnered appreciation and established LG as a prominent brand in the Kerala digital landscape.
Prologue -
Gulshan Homes, a key player in Noida's realty, sought our expertise for a robust marketing strategy. Acknowledging their luxury positioning, we identified a crucial need to spotlight 'holistic living.' Our role as marketing partners extended beyond design, encompassing consumer research and strategic insights.
Interlude -
Leveraging consumer research insights, we crafted a nuanced content strategy, optimizing its impact on platforms like whitepapers and LinkedIn. Personifying each attribute, we curated experiences across digital and physical channels, ushering in a holistic perspective. This strategic approach not only enhanced Gulshan Homes' credibility but also fortified trust.
Epilogue -
Our marketing partnership reshaped Gulshan Homes' narrative. Integrating luxury and holistic living seamlessly, our crisp and thoughtful strategy focused on connecting with the consumers and their problems were addressed thus setting a new standard for excellence.
Prologue -
Vaan Mobility, a category pioneer, aimed to establish a prominent presence in the Indian e-bike industry. With a robust vision and commendable product specifications, Vaan set out as an early entrant with high-grade Italy designs, emphasizing a commitment to comfort and environmental consciousness.
Interlude -
In crafting Vaan's distinct persona, the focus was on positioning the brand as the epitome of comfort and eco-consciousness. The strategy centered on molding Vaan into a young, relatable brand, fostering a connection and desire among consumers.
Epilogue -
Executing the strategy, dynamic reels became the centerpiece, showcasing the comfort and style of Vaan bikes. These reels seamlessly wove a visual narrative, capturing the essence of the brand and resonating with the target audience. Simultaneously, a catchy design language permeated all campaigns, creating a cohesive and memorable brand image. Vaan Mobility emerged not just as an e-bike but as a lifestyle choice—a young, relatable brand that cares for the planet.
