Due to confidentiality concerns, we cannot publish any of the brand and business strategy case studies.
If you wish to know more, please get in touch with us, we will be delighted to walk you through all the individual case studies.
Due to confidentiality concerns, we cannot publish any of the brand and business strategy case studies.
If you wish to know more, please get in touch with us, we will be delighted to walk you through all the individual case studies.
Due to confidentiality concerns, we cannot publish any of the brand and business strategy case studies.
If you wish to know more, please get in touch with us, we will be delighted to walk you through all the individual case studies.
Prologue -
Top Notch Bakery, a stalwart in taste and innovation for over three decades, sought a comprehensive brand transformation. Originating in Palakkad, Kerala, in 1989, the brand collaborated with Web Task Force to infuse new life into its identity.
Interlude -
Tasked with rebranding a 30-year-old logo and revitalizing the brand identity, our focus was on uncovering the bakery's soul. A cohesive narrative was woven to resonate across all touchpoints. The campaign, "What was sweet is now sweeter!" was launched on social media to announce the rebranding.
Epilogue -
With an eye on boosting online sales in the food delivery market, we strategically redesigned Top Notch's packaging, logo, and store aesthetics. Maintaining authenticity while infusing freshness, the brand exuded minimalistic elegance. The "Its coming Home" campaign during the Copa America & Euro Cup generated significant buzz and engagement, resonating particularly well with football enthusiasts. The result - a harmonious blend of tradition and contemporary appeal.
Prologue:
Biotics life, a leading company in the medical health product sector, enlisted our expertise to elevate their brand presence through strategic packaging and design initiatives. Recognizing the importance of cohesive branding and thoughtful packaging, we embarked on a comprehensive overhaul of their product presentation.
Interlude:
Drawing on our expertise in branding and design, we meticulously planned and executed a comprehensive packaging strategy for Biotics life. Every aspect, from product packaging to labeling, was carefully considered and aligned with the newly established brand guidelines. Our team ensured that each product package not only conveyed the necessary information but also reflected the company's values and identity, thereby enhancing brand recognition and consumer trust.
Epilogue:
Our collaborative efforts resulted in a cohesive and visually striking product lineup for Biotics life, setting them apart in the competitive medical health market. The newly established brand guidelines provided a clear direction for future product development and marketing initiatives, ensuring consistency across all touchpoints. With a renewed focus on packaging and design, Biotics life is well-positioned to make a lasting impression on consumers and drive further growth in the industry.
Prologue -
Vaan Mobility, a category pioneer, aimed to establish a prominent presence in the Indian e-bike industry. With a robust vision and commendable product specifications, Vaan set out as an early entrant with high-grade Italy designs, emphasizing a commitment to comfort and environmental consciousness.
Interlude -
In crafting Vaan's distinct persona, the focus was on positioning the brand as the epitome of comfort and eco-consciousness. The strategy centered on molding Vaan into a young, relatable brand, fostering a connection and desire among consumers.
Epilogue -
Executing the strategy, dynamic reels became the centerpiece, showcasing the comfort and style of Vaan bikes. These reels seamlessly wove a visual narrative, capturing the essence of the brand and resonating with the target audience. Simultaneously, a catchy design language permeated all campaigns, creating a cohesive and memorable brand image. Vaan Mobility emerged not just as an e-bike but as a lifestyle choice—a young, relatable brand that cares for the planet.
Prologue -
Gulshan One29, a pioneering mall initiative in Noida, envisioned a distinctive positioning. Recognizing the evolving needs of today's generation, we tapped into the growing culture of a 'third space,' seamlessly blending professional necessities with personal entertainment.
Interlude -
Extensive primary research and interviews in Noida validated our strategy. Insights gleaned from the community reinforced our vision, aligning perfectly with the changing preferences of the local populace.
Epilogue -
Bridging the online and offline realms, Gulshan One29's unique identity extended seamlessly. Engaging online content showcased the mall as the ultimate 'third space,' fusing work and leisure. Offline activations, including community events, workshops, and collaborative spaces within the mall, strengthened its position as a dynamic hub catering to diverse needs. This comprehensive approach, backed by local insights, solidified Gulshan One29's identity as a transformative 'third space' in Noida.
Prologue -
Gulshan Homes, a key player in Noida's realty, sought our expertise for a robust marketing strategy. Acknowledging their luxury positioning, we identified a crucial need to spotlight 'holistic living.' Our role as marketing partners extended beyond design, encompassing consumer research and strategic insights.
Interlude -
Leveraging consumer research insights, we crafted a nuanced content strategy, optimizing its impact on platforms like whitepapers and LinkedIn. Personifying each attribute, we curated experiences across digital and physical channels, ushering in a holistic perspective. This strategic approach not only enhanced Gulshan Homes' credibility but also fortified trust.
Epilogue -
Our marketing partnership reshaped Gulshan Homes' narrative. Integrating luxury and holistic living seamlessly, our crisp and thoughtful strategy focused on connecting with the consumers and their problems were addressed thus setting a new standard for excellence.
Prologue -
When LG entrusted us with crafting their online presence in Kerala, we embarked on a journey to seamlessly blend into the state's unique culture. The idea was simple - create content that speaks the language of the people, resonates with their daily lives, and feels like home.
Interlude -
Surprisingly, the world's largest consumer electronics company had just one official social media handle for India. Understanding India's cultural diversity, we embraced micro-targeting, tailoring campaigns to specific demographics. Our focus was on creating engaging content around local cinema, music, and cultural events, including regular polls, quizzes, and memes.
Epilogue -
With targeted campaigns, especially during the summer season, we elevated LG's digital presence in Kerala. Tagline series like "Inni ellam nottavum Pettayilekku" and "Coolavum Keralam!" were designed for specific product launches, fostering a strong connection with the local audience. Our creative approach, blending nativity with global standards, garnered appreciation and established LG as a prominent brand in the Kerala digital landscape.
Prologue:
Al Jaber Travels sought our expertise to overhaul their marketing strategies. Recognizing their aim to broaden their audience and boost engagement, we focused on crafting a tailored approach. Given the linguistic preferences of their target audience and the importance of visual content, we prioritized creating Arabic content and captivating video reels to elevate their online visibility.
Interlude:
Drawing on our proficiency in social media marketing, we developed a comprehensive strategy for Al Jaber Travels. This encompassed targeted campaigns across diverse platforms, thematic initiatives to grab attention, data-driven methods for optimizing ad effectiveness, crafting compelling Arabic content to resonate with their audience, and producing visually stunning video content to showcase travel destinations, all aimed at driving heightened traction and user interaction.
Epilogue:
Our integrated strategy ensured Al Jaber Travels maintained a steady presence across digital platforms, effectively conveying their brand narrative and attracting potential travelers. Through our efforts, their social media follower count surged, and lead generation witnessed a significant boost, marking a successful outcome for our collaboration.
Prologue:
My Trips Travel, an innovative player in the realm of app-based travel, recognized the need to refine their marketing strategies, particularly in showcasing their unique proposition of personalized travel experiences.
Interlude:
With a keen understanding of their audience's preferences, we crafted targeted campaigns illustrating the transition from generic vacations to bespoke journeys, strategically enlisting influencers to drive traffic and generate interest in the MyTrips platform.
Epilogue:
Our collaborative efforts bore fruit, evident in the significant uptick in user engagement metrics, boosted conversions, and a noteworthy surge in app downloads. This success underscores the pivotal role of personalized marketing in reshaping perceptions and driving growth in the competitive travel industry landscape.
Prologue:
Web Task Force curated a three-video series for Future Generali, emphasizing the trust a child has in their father and the security provided. The campaign's simplicity and voiceovers allowed for universal understanding and dubbing flexibility.
Interlude:
Captured over three days with a crew of 60, the series utilized high-quality cameras and top-notch technical support. This ensured not only visually appealing content but also facilitated seamless dubbing, making it accessible across diverse linguistic audiences.
Epilogue:
The campaign successfully conveyed the message of trust and protection linked with Future Generali. The combination of a voiceover-driven narrative, advanced cameras, and robust technical support contributed to the campaign's broad appeal, establishing Future Generali as a trusted partner for securing the future.
Prologue -
Raymond partnered with us for the 'Made To Measure' Campaign, a digital commercial endeavor that aimed for sophistication and precision.
Interlude -
Across 4 intense days split between Bengaluru and Delhi, our challenge was to seamlessly integrate our shoot within the main photoshoot. With a focus on the exquisite texture and legendary aura of Raymond's clothing, we strategically used super slow-motion videos for a fluidic portrayal. Equipped with a 'Quick Release' rig, our agile cinematography team navigated locations effortlessly.
Epilogue -
The meticulously edited and professionally color-graded digital commercials, born from the bulk of footage, resonated with the target community. 'Made to Measure' not only sparked genuine interest but also achieved significant engagement. Raymond experienced a notable shift, acknowledging Web Task Force's effective media approach and filmmaking skills in delivering their message to the intended audience.
Prologue -
Raymonds, a beacon of premium clothing, entrusted us to chronicle their momentous Khadi launch event. Tasked with covering every facet of this significant occasion, we delved into the challenge with determination and foresight.
Interlude -
Our proposal for a grand fashion show intertwined with installations and a historical narrative for the Khadi launch resonated with the brand's essence. We orchestrated the entire event, seamlessly managing the stage, sound, cinematography, and exclusive interviews with celebrities. Epilogue -
The Khadi launch for Raymonds achieved resounding success, making a distinct mark in the industry. Our comprehensive coverage, from the fashion show to historical installations, not only created a buzz but also garnered recognition. The event's orchestrated activities catapulted the Khadi line into the spotlight, establishing Raymonds as a trailblazer in the premium clothing segment
Prologue:
Embarking on a mission to promote positive habits through the enriching medium of storytelling, Web Task Force conceptualized a unique three-video campaign for Story Tel. Shot over three days with meticulous pre-production planning, the campaign aimed to showcase how cultivating good habits can be facilitated by listening to captivating stories on the Story Tel app.
Interlude:
The one-shot series was a testament to the commitment to quality, featuring multiple locations and a diverse cast. The central theme revolved around stories that inspire positive habits, creating a powerful connection between the narratives and the audience. The campaign was not only visually appealing but also catered to a wider audience by being dubbed into five languages - Tamil, Telugu, Bengali, Malayalam, and Hindi.
Epilogue:
The three-video campaign successfully communicated the idea that Story Tel is not just a platform for stories but a catalyst for fostering positive lifestyle habits. By associating the app with inspirational narratives, it positioned Story Tel as a brand committed to promoting meaningful and uplifting content that contributes to the cultivation of good habits in its audience.
Prologue -
Al-Rashed International Shipping Co collaborated with Web Task Force for a concise company profile video. Our focus was on the brand's reputation, services, efficiency, and its inception history. The heartbeat of the narrative? The exceptional hardworking force as the driving factor behind the company's success.
Interlude -
We chose to spotlight the company's dedication to customers and Kuwait's post-Gulf War reconstruction challenges. Our lens focused on Al-Rashed's pivotal role in diversifying and strengthening Kuwait's maritime industry. A talented crew of 5 embarked on a 4-day journey to Kuwait, armed with high-end equipment and a meticulously crafted theme and script.
Epilogue -
Despite aerial filming restrictions and stringent regulations in Kuwait, we produced high-quality 4K drone footage, setting the stage for the Corporate Video. An original background score, featuring an orchestra of authentic Arabic instruments, added a unique layer. The video unfolded the day-to-day operations of Al-Rashed International Shipping Co., beautifully blending their rich legacy with Kuwait's geographical landscape. The result - a Corporate Video that not only showcased the company's impeccable work ethics but also told a compelling story, creating a robust profile for Al-Rashed.
Prologue:
Web Task Force curated a three-video series for Future Generali, emphasizing the trust a child has in their father and the security provided. The campaign's simplicity and voiceovers allowed for universal understanding and dubbing flexibility.
Interlude:
Captured over three days with a crew of 60, the series utilized high-quality cameras and top-notch technical support. This ensured not only visually appealing content but also facilitated seamless dubbing, making it accessible across diverse linguistic audiences.
Epilogue:
The campaign successfully conveyed the message of trust and protection linked with Future Generali. The combination of a voiceover-driven narrative, advanced cameras, and robust technical support contributed to the campaign's broad appeal, establishing Future Generali as a trusted partner for securing the future.
